WhistlePig Whiskey | Mortimer Jr.
The pig is one of nature’s noble animals and has always gotten a bad rap, we wanted to make sure Mortimer Jr., our spokespig, was front and center in the advertising. Rye was a bit of an underdog too, and even though it was American’s original spirit we wanted to convey that, in WhistlePig, we started a revolution in itself for an aged pure rye that can hold its own with any premium whiskey in the world. That’s why the advertising has the look and typeface has a modernized feel of Colonial times.
Advertising, Art Direction, Digital Art