Lavazza - Buongiorno K-Cup Packs
A new line of Lavazza’s Roast & Ground coffees hit the shelves of American and Canadian supermarkets. Crafted for the North American market by the legendary creators of “Italy’s favorite coffee,” the new campaign comes with a media plan, which includes videos, digital and print on major websites, magazines and newspapers. With this campaign Lavazza introduces itself, as a brand of coffee makers, to the North American Market. The key visual is graphically based on the "iconic swirl" directing from the packaging as the essence "passion" coming out from the coffee (the smoke out of the cup). It's a salute to a good day (buongiorno in Italian) in the most intimate and perfect moment in the morning when your day ‘officially’ begins.
Advertising, Art Direction, Typography