Client: Human Futures Foundation
Agency: TW2
Creative Director: Alberto Baccari
Art Director: Alberto Baccari, Andrea Castelletti
Painting: Alberto Baccari
Agency: TW2
Creative Director: Alberto Baccari
Art Director: Alberto Baccari, Andrea Castelletti
Painting: Alberto Baccari
Graphic Designer: Andrea Castelletti
AMICUS For AIDS is the public outreach campaign of the Global Consortium for Immunotherapy, a collaborative program between Hadassah University Hospital and the Human Futures Foundation,
a US registered charity, also registered in Switzerland, France and the United Kingdom.
The logo and the corporate identity are based on Mr. Alberto Baccari's painting. The childish artwork represent a multitude of cells that are also a multitude of people that together fights against the virus.
AMICUS believes that it is in our mutual self-interest to become more altruistic, and altruism can be defined as active compassion.
a US registered charity, also registered in Switzerland, France and the United Kingdom.
The logo and the corporate identity are based on Mr. Alberto Baccari's painting. The childish artwork represent a multitude of cells that are also a multitude of people that together fights against the virus.
AMICUS believes that it is in our mutual self-interest to become more altruistic, and altruism can be defined as active compassion.
Alberto Baccari's original painting:
![](https://cdn.myportfolio.com/5b0a3224dc773e977594ca5a79cc3db9/b976e6178cbec2facfb76b96_rw_600.jpeg?h=9e4923b5ab318ff2df4d7bd4c4429de9)
Logos
![](https://cdn.myportfolio.com/5b0a3224dc773e977594ca5a79cc3db9/6c324c5a46c658d944b8717c_rw_1920.jpg?h=778c06a817a16c4216ff9488e6fe4434)
Corporate Identity.
Letterhead (front)
![](https://cdn.myportfolio.com/5b0a3224dc773e977594ca5a79cc3db9/90c20f74dbbb197d8ae05ada_rw_1920.jpg?h=1acfd88b00f2c12c123c7baa8c6f62ed)
Letterhead (back)
![](https://cdn.myportfolio.com/5b0a3224dc773e977594ca5a79cc3db9/92fd2c18113e0370ebc4e69d_rw_1920.jpg?h=193372010cac988346aa41d08d8aff7b)
Business Card (front/back)
![](https://cdn.myportfolio.com/5b0a3224dc773e977594ca5a79cc3db9/273c974a08ecaf7a8522fa94_rw_1920.jpg?h=9ea8f8ecc592643842a387fc65965d6d)
Envelope (front)
![](https://cdn.myportfolio.com/5b0a3224dc773e977594ca5a79cc3db9/c5637fb4bd8de29dc16cf9b9_rw_1920.jpg?h=2b0673d5344344541f868c0dd146f40f)
Envelope (back)
![](https://cdn.myportfolio.com/5b0a3224dc773e977594ca5a79cc3db9/8a893ee95932eccd22ddf36c_rw_1920.jpg?h=2e848424784ac18dd86e280d6fdfb688)
Envelope (inside)
![](https://cdn.myportfolio.com/5b0a3224dc773e977594ca5a79cc3db9/699711e8665149cef21857f1_rw_1920.jpg?h=3d5e7453e56a616399703bcd2d223883)