Amicus: An Epidemic of Goodwill

Corporate Identity.

BrandingGraphic DesignArt Direction
Client: Human Futures Foundation
Agency: TW2
Creative Director: Alberto Baccari
Art Director: Alberto Baccari, Andrea Castelletti
Painting: Alberto Baccari
Graphic Designer: Andrea Castelletti

AMICUS For AIDS is the public outreach campaign of the Global Consortium for Immunotherapy, a collaborative program between Hadassah University Hospital and the Human Futures Foundation,
a US registered charity, also registered in Switzerland, France and the United Kingdom.

The logo and the corporate identity are based on Mr. Alberto Baccari's painting. The childish artwork represent a multitude of cells that are also a multitude of people that together fights against the virus.

AMICUS believes that it is in our mutual self-interest to become more altruistic, and altruism can be defined as active compassion.

Alberto Baccari's original painting:
Logos
Corporate Identity.
Letterhead (front)
Letterhead (back)
Business Card (front/back)
Envelope (front)
Envelope (back)
Envelope (inside)

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